ECN becomes first European DOOH publisher to enable the third-party verification platform Seedooh
15 November 2022: Leading DOOH office media network Executive Channel Network (ECN) is the first European DOOH publisher to enable third party verification platform Seedooh. The integration with Seedooh, will see the AdTech company perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK.
Seedooh provides independent, best-practice verification of campaign delivery, by automatically measuring and reporting every play, of every message, on every connected screen. This enables advertisers and their agencies to know with absolute certainty, exactly how their campaigns are being delivered in the real world, in near real time.
Founder and CEO of Seedooh Tom Richter, welcomed the decision by ECN to embrace fully automated third-party verification and to become the first European DOOH publisher to provide complete campaign transparency for all of its customers using the Seedooh platform. “Seedooh’s verification technology has been proven to be 100% accurate at market scale in Australia,” Mr Richter said. “ECN’s decision to enable our robust solution for their European advertisers, demonstrates true leadership in markets where DOOH verification has not traditionally been available at scale for advertisers. Seedooh provides independent verification for most OOH campaigns in Australia and New Zealand, and we are delighted to expand into the European OOH market, adding ECN to our growing network of verified publishers globally”
Charles Parry-Okeden, Global CEO, of ECN said the introduction of Seedooh was an important step for the business as it provided full transparency to advertisers that they got what they paid for. “Third Party independent DOOH campaign verification should be the minimum standard for any campaign, and Seedooh is a perfect solution for ECN given the increasing number of pan-European campaigns running across our network,” Mr Parry-Okeden said.
About Executive Channel Network (ECN): Executive Channel Network (ECN) is a world leading digital-out-home (DOOH) office media publisher connecting brand partners with affluent audiences in premium office environments. ECN delivers 17 million weekly impressions across 850 digital screens in 530 locations, and is present in 12 cities including London, Paris, and the main German cities. ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).
About Seedooh: Since launching to market in 2017, Seedooh Platform has provided an accurate, scalable and highly secure methodology to verify advertising delivery in the Out of Home Industry. Seedooh’s proprietary technology is used to effortlessly report on the performance of thousands of campaigns across multiple OOH networks each month. Seedooh Platform offers supported technology solutions for Publishers, Agencies and directly to advertisers in multiple markets around the world.