22 May 2024 — Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media company, announced it had activated the first 3DOOH advertising campaign in partnership with Audi, the internationally renowned manufacturer of high-quality cars.

Coinciding with this announcement is the launch of “ECN Life Like 3D”, which offers brands a more immersive and impactful creative experience at scale – across 850 DOOH screens in the UK, France and Germany.

Audi’s Q6 etron 3DOOH campaign by @MPX, @PHD Germany and OMG Valuex was live in selected areas of Germany and broadcast on high-quality OOH screens within Germany.

ECN Life Like 3D uses forced perspective, an optical illusion technique that creates a 3D effect using framing and shadows. Unlike anamorphic, this 3D approach ensures that viewers can experience the 3D effect from multiple angles and not be limited to a specific vantage point.

ECN’s DOOH office media network reaches affluent audiences in high-traffic locations across major business hubs in 18 UK and European cities. Digital displays are strategically placed to deliver long dwell times and to engage office professionals in a premium and trusted environment.

“We congratulate Audi on their groundbreaking 3D ad campaign, which showcases the creative possibilities of DOOH advertising,” said Charles Parry-Okeden, Global CEO at ECN. “This campaign exemplifies our commitment to innovation and delivering impactful advertising solutions that elevate brand storytelling.“