19 February 2024 — Justdiggit, an NGO dedicated to cooling down the planet by restoring degraded land in Africa, has forged a partnership with Executive Channel Network (ECN), a world leading Digital Out of Home (DOOH) office media publisher. Justdiggit’s advertising will appear across ECN’s office media network in UK, France and Germany.
Justdiggit, recognised for its pioneering efforts in land restoration and nature-based solutions, is set to combine forces with ECN to drive awareness and inspire action in the fight against climate change. Leveraging their unique strengths, the two organisations aim to engage and mobilise businesses and individuals to contribute to global environmental solutions.
Key elements of the partnership include:
Digital Awareness Campaigns: Joint efforts to develop and implement digital campaigns that educate and inspire businesses and employees about the importance of land restoration, carbon sequestration, and climate-positive actions.
Employee Engagement Initiatives: Collaboration on programs designed to involve employees in sustainability efforts, encouraging active participation in climate-conscious practices within corporate offices.
Raising Funds for Climate Action: Innovative initiatives to generate funds for Justdiggit’s projects aimed at re-greening degraded landscapes, restoring ecosystems, and mitigating the impacts of climate change.
Leaders from both organisations expressed their excitement about the potential impact of this partnership. Stuart Taylor from Justdiggit states: “Teaming up with ECN amplifies our reach and enables us to engage with an influential audience. Together, we can inspire positive action and contribute to the global movement for climate restoration.”
Charles Parry-Okeden, Global CEO, Executive Channel Network, adds: “We are thrilled to partner with Justdiggit in this important endeavour. By leveraging the global reach of our DOOH screen network, we aim to inform, educate, and mobilise individuals and businesses to play an active role in climate-positive initiatives.”
The partnership between Justdiggit and ECN underscores the transformative power of collaboration in addressing urgent global challenges. Through innovative communication and engagement strategies, the two organisations are committed to fostering a sense of responsibility and empowerment in the journey towards a more sustainable and climate-resilient future.
For media inquiries, please contact:
Stuart Taylor
UK Country Director
stuart@justdiggit.org
Paul McBeth
International Strategic Sales & Marketing Director
paul@executivechannelnetwork.co.uk
About Justdiggit:
If we can warm up the planet, we can also cool it down. But we have to take action now. Together with farmers, pastoralists and partners, we cool down the planet by regreening dry and degraded land in Sub-Saharan Africa. In our regreening projects, we combine traditional and cost-effective nature-based solutions with data, communication and (mobile) technology. The return of vegetation positively impacts the people who depend on fertile land, ecosystems, biodiversity – and even our climate! Already we have restored over 340000 hectares of dry land and brought back over 14 million trees. We want to let the world know that nature-based solutions are key to reversing climate change and inspire everyone to join the movement and become an ambassador of regreening. Let’s dig in and cool down the planet together!
About Executive Channel Network:
Executive Channel Network (ECN) is a world leading digital-out-home (DOOH) office media publisher connecting property and brand partners with affluent audiences in premium office environments. ECN delivers 15 million weekly impressions across 850 digital screens and is present in 20 cities including London, Manchester Edinburgh, Paris, Lyon, Frankfurt and the main German cities.
ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).
www.executivechannelnetwork.com