Different types of Digital Signage in Offices
In an era where efficiency and effective communication are paramount, businesses are continuously seeking innovative ways to enhance the workplace experience. One such innovation that has been gaining significant traction is digital signage. Here we examine the different types of digital signage in office settings.
Lobby displays
Almost every building manager agrees (97%) that successfully communicating with the entire building community is very important.
Successful communication is the backbone of any facility, and the first impression a tenant or visitor receives as they enter the ground floor lobby is crucial. Unlike emails or printed notices which can easily be overlooked, digital lobby signage is visually engaging and if well-positioned, impossible to miss. Dynamic digital signage attracts the attention of visitors, as well as those working at the building. An office building can use a suite of content which successfully communicates all relevant information about the building. The ECN Asset teams will help your building to find the perfect place to position your lobby display and helps you visualize it. If you want to know more about our provided service, please reach out.
Wayfinding and visitor signage
Digital signage solutions should be tailored to meet your specific needs, whether your building requires a single screen in the lobby, near elevators, or even in a separate bike storage area. The screen(s) offer flexibility, allowing content to be easily updated and customized to target different audiences within the office, and assisting with navigation, especially in large buildings or campuses. Clear and simple directions can be displayed to guide people to the correct floor or shared areas like restrooms, cafeterias, or exits. For visitor guidance, a digital tenant board can be implemented. ECN offers digital screen solutions which can assist the building’s operations. For example, a building manager can make changes to a digital tenant directory board in minutes, as opposed to printing a new sign or poster. Digital signage is frictionless because it simplifies tenant changes and gives the content a polished, branded appearance.
Both types add unbelievable value to an building especially in large buildings with multiple entrances lobby displays and wayfinding signage can change the whole communication dynamic. – Elliott Clements, Senior Asset Development Lead
