Executive Channel Network (ECN), a world leading Digital Out of Home (DOOH) office media publisher, today announced it had launched the biggest ever 3D advertising campaign in partnership with Optimum Nutrition, the world’s number 1 sports nutrition brand.

As millions of people worldwide tune in to watch this year’s biggest sporting events including the Summer Olympic Games in Paris, Optimum Nutrition aims to captivate and engage audiences with its 3D campaign showcasing the brand’s premium range of sports nutrition products. In a world first, this 3D campaign will be displayed across 850 DOOH screens in the UK, France and Germany. This historic collaboration delivers an immersive 3D experience at scale, simultaneously across 3 countries.

“We are excited to partner with ECN to bring our innovative products to life using 3D technology. The Summer of Sport 2024 is the perfect backdrop for showcasing how Optimum Nutrition can help individuals perform at their best and unlock their full potential. ” said Hannah Darlington, Marketing Director – Southern Europe at Optimum Nutrition. “By harnessing the power of ECN’s DOOH network, we are redefining how brands connect with consumers in office environments, delivering an unparalleled visual experience.”

ECN’s DOOH office media network reaches audiences in high-traffic locations across major business hubs in 20 UK and European cities. Digital displays are strategically placed to deliver long dwell times, and to engage office professionals in a premium and trusted environment.

“We are delighted to collaborate with Optimum Nutrition and Talon International on this history-making 3D ad campaign, which illustrates how DOOH is delivering more immersive brand storytelling,” said Charles Parry-Okeden, Global CEO at ECN. “This solution exemplifies our commitment to innovation at scale and shifts the dial beyond one-off media screen stunts.”

Optimum Nutrition’s 3D campaign will immerse viewers in a visually stunning narrative, with their new Unlock More You campaign aligning perfectly with a heightened interest in sports and fitness.